Success story

Race Navigator systems for the BMW Driving Experience

Race Navigator systems for the BMW Driving Experience

We deliver innovative appliances and mobile applications for upscale driving trainings for BMW.

Case

BMW Driving Experience is one of the most prestigious trackday events. Participants have the possibility of testing out BMW models from an exclusive M series on 15 international racetracks. The events take place under the supervision of professional instructors who assist drivers in improving their driving skills.

In 2018 BMW undertook the decision to equip the Driving Experience in the Race Navigator appliances co-created by Macrix – a unique tool facilitating full data recording together with videos and a subsequent racetrack driving analysis.

In response to the client’s needs, we also delivered dedicated software solutions. The RN Event Management System automatically manages participant data and allows instructors to quickly access racetrack recordings. Apart from that, the already-existing mobile application for driving analysis, the RN Analyzer, has been expanded with new functions created especially for BMW.


Process

Thanks to the scalability of the system, the implementation of the RN Event Management System was easy and could have been completed in a short period of time. At the same time, our developers started to tailor the mobile application RN Analyzer to the client’s needs.

Together with the BMW team we decided to use the Agile methodology. In short iterations we have been implementing new and fully functional versions of the RN Analyzer and RN Event Management System. For our client it translated into an immediate benefit of enabling the BMW Driving Experience participants to use the new possibilities even before the project completion. With every version the application has been expanded with new functions.


Thanks to the Race Navigator systems, the BMW instructors can conduct truly effective personalized trainings based on data- and video analysis.

References

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